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  The Journal — Kitchen

How a season becomes a menu

Six weeks of testing, forty rejected plates, and a menu that earns its place dish by dish.

3 January 2025 7 min read Mara Ellingsen

People imagine menu development as inspiration striking a chef. It's more like a courtroom: dishes are tried, evidence is weighed, most are convicted of not being good enough. Here's the actual process.

Where it starts

A menu starts with the suppliers, not the kitchen. Six weeks before a season changes, we get the lists: what's coming off, what's peaking, what this year's weather did to it. The menu is written around what the farms have, not around what we feel like cooking.

The six weeks

Candidate dishes get cooked for the team first — everyone eats, everyone votes, nobody's polite. Survivors go to a staff tasting, then to a soft trial as specials. A dish that runs a week of services and still gets ordered twice by the same table graduates to the menu.

What gets rejected

Last season's reject pile included a brilliant celeriac dish nobody ordered, a dessert that photographed beautifully and ate boringly, and a sauce that took three hours to make for a ninety-second plate. Killing dishes is most of the job. For every plate that reaches the menu, seven died in the test kitchen.

First service

Opening night of a new menu is the only honest test. A dish can survive six weeks of development and fail in ten minutes of real service — too slow at the pass, too fragile under the heat lamp. Those ones get rebuilt or replaced within the week. The menu you see tonight is the version that survived.

  The Writer

Written by Mara Ellingsen

Executive Chef at Sunshine Bistro, Nineteen at The Star. Journal pieces are written between services and edited by the whole team — the opinions are earned, not assigned.

Mara Ellingsen
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For every plate that reaches the menu, seven died in the test kitchen — most of them for a single sentence of honest feedback.

Mara Ellingsen, Executive Chef

  The Visuals

From the piece

How a season becomes a menu
Kitchen at Sunshine Bistro
Kitchen at Sunshine Bistro
Kitchen at Sunshine Bistro
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Journal pieces are meant to be forwarded — to the friend planning the trip or the one who'd argue with the pairing notes.

  From Reading To Eating

Taste this season's survivors

The menu changed recently — see what made it through the six weeks.